International Product Launch

International Product Launch

A comprehensive program to introduce a new product to global markets, focused on driving customer acquisition and satisfaction through strategic oversight of marketing, operations, and resource allocation.

Project Goal & Management

Goal: To achieve 30% customer acquisition and a 10% improvement in customer satisfaction.

As the lead for this international launch, I was responsible for the end-to-end strategy and execution. This involved comprehensive oversight of marketing, operations, international logistics, and resource allocation to ensure a unified and effective market entry. The project was managed with a focus on measurable growth and establishing a strong brand presence from day one.

Key Contributions

Post-Launch Research & Campaigns

Analyzed post-launch customer feedback and performance data to create and drive highly targeted marketing campaigns.

Data-Driven Delivery

Implemented continuous improvements to the product and go-to-market strategy based on rigorous data analysis and performance metrics.

End-to-End Oversight

Managed all aspects of the launch, including marketing, operations, and resource allocation to ensure strategic alignment.