Health App Launch & GTM Strategy

Health App Launch & Go-to-Market Project

A strategic initiative to launch HCL Healthcare's flagship digital health application, aimed at enhancing user wellness and engagement through a robust Go-to-Market strategy.

Project Goal

Goal: To spearhead the successful launch and adoption of HCL Healthcare's flagship digital health application, enhancing user wellness engagement.

This project involved leading the end-to-end launch process, from strategy development to deployment. The focus was on creating a seamless user experience and ensuring the application met both business objectives and clinical data needs, ultimately driving high adoption rates.

Scope & Key Contributions

GTM Strategy Orchestration

Orchestrated the complete Go-to-Market (GTM) strategy, from initial development to final deployment and execution.

Cross-Functional Leadership

Led cross-functional teams to ensure a seamless and timely launch, collaborating on feature prioritization and business design.

Operational Readiness

Ensured full operational readiness, including network integration and scalability, to effectively manage clinical data needs.

Data-Driven Performance Reporting

Established key performance indicators and delivered data-driven executive reports on application adoption and its impact.

Project Quick Facts

HCL Healthcare
Client
Program Manager
Role
Aug 2024 - Mar 2025
Duration

Core Focus Areas

Digital Health Product Launch
GTM Strategy Execution
Program Management
Stakeholder Management

Skills Utilized

Go-to-Market Strategy
Program Launch
Program Management
Stakeholder Management
Teamwork and Collaboration